On this episode of Makers of Minnesota, Stephanie interviews Danielle Goss, the founder of Kul Mocks, a woman-owned beverage brand that offers non-alcoholic mocktails. Despite having no prior experience in the industry, Danielle and her husband were determined to provide a fun and social drinking alternative that caters to health and wellness enthusiasts. In this episode, the couple shares how they adapted to the pandemic's limitations by leveraging virtual meetings and social media to promote Kul Mocks, using micro-influencers and authentic content. They also discuss their challenges in building the brand, such as collaborating with distributors, developing beverages, and navigating through supply chain issues. Additionally, listeners will learn how the brand's success led them to focus more on the retail and distribution market, including grocery and liquor stores. Tune in to hear a unique entrepreneurial story that offers insights into creating a successful business in a crowded industry.
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