Joleen Emery, the founder of Big Raven Yoga, made lemonade out of lemons when a car accident left her struggling to get back to her beloved sport of yoga. After a mat mix-up at the yoga studio, she decided to make yoga mats that inspire practice and creativity with their thoughtful and artistic designs.
Big Raven Yoga mats is a Minnesota family business with Joleen, her husband and her kids all chipping in. Hear how she markets her yoga mat business with her other company, Big Raven Media, and how she stands out in a very competitive environment on this episode of @makersofmn.
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Big Raven Yoga (Season 2 Ep.10)